Managing Brand and Reputation
In today’s digital world, a school’s reputation can be shaped instantly through social media and online commentary. While these platforms provide opportunities to highlight achievements and strengthen community connections, they also expose schools to reputational risks. With brand and reputation now ranked among the top risks facing schools, proactive communication, digital literacy, social monitoring, and crisis response planning are essential. This article explores practical strategies to help schools safeguard their reputation, build trust, and lead confidently in an increasingly connected environment.