Setting school fees is a crucial responsibility for school leadership teams. It’s a fact of life that no one likes to pay fees, and increasing fees is never a popular decision. It is therefore a difficult and delicate decision to set school fees each year.

However, setting the fees is simply step one. Arguably, the next step of communicating fee increases to your school community is more difficult than setting them.

It requires balancing transparency, empathy, and clarity, all while maintaining the trust of your parent community. With careful consideration, the use of technology and collaborative input from marketing, schools can enhance the communication process.

Here’s a guide to best practices for school leadership as they seek to effectively communicate school fee changes each year.